Berthold Gone Wild

Klients: Panic

Autors: Panic

Projekta apraksts:

At Panic, we constantly hear, "What's your process?" but fear putting clients to sleep with technical jargon, or worse - the dreaded explainer video. Enter Berthold, the inner spirit of Panic, taking "who we are and what we do" to another level. This loveable, unsuspecting character gets thrown into a wild tour through our animation creation universe. 

Maxing out on characters, visuals, and sound effects, we dive deep into our wild style to explain how we empathetically immerse ourselves in our client's distinctive needs and tailor to that vision. Using mostly 2D, cel animation and a bit of collages and 3D, this boldly colorful and masterful visual flex features meticulous color blocking, holographic gradients, tailored sound design, and characters as diverse as our artistic abilities - all keeping the endlessly engaging tale trippy, timeless, and woke. At the same time, the quirky scripted sense of humor illustrates the Panic love language that fuels our team behind the scenes.

Project description:

At Panic, we constantly hear, "What's your process?" but fear putting clients to sleep with technical jargon, or worse - the dreaded explainer video. Enter Berthold, the inner spirit of Panic, taking "who we are and what we do" to another level. This loveable, unsuspecting character gets thrown into a wild tour through our animation creation universe. 

Maxing out on characters, visuals, and sound effects, we dive deep into our wild style to explain how we empathetically immerse ourselves in our client's distinctive needs and tailor to that vision. Using mostly 2D, cel animation and a bit of collages and 3D, this boldly colorful and masterful visual flex features meticulous color blocking, holographic gradients, tailored sound design, and characters as diverse as our artistic abilities - all keeping the endlessly engaging tale trippy, timeless, and woke. At the same time, the quirky scripted sense of humor illustrates the Panic love language that fuels our team behind the scenes.